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Claude Hopkins was an advertising genius who lived almost a century ago. Although he was the highest paid copywriter of his day, he was more than just a great ad writer. He was a visionary who turned advertising on its head by using scientific principles to test which ads worked...and which failed.
For Hopkins, if you aren't testing the market by measuring how well (or poorly!) your ads are doing then your advertising is a hit or miss gamble. In his book SCIENTIFIC ADVERTISING he shows you how to remove this gamble from your advertising.
It's all here. From making small controlled tests with a limited budget to split copy testing of headlines and short copy vs. long copy. Not just another memoir of advertising jargon and personal opinion. This is test marketing wisdom that has stood the test of time. Indeed, what you get today from any of the notable marketing gurus is simply a repackaging of what Claude Hopkins said nearly a century ago.
Heed his words. They are as relevant today as when first published in 1923.
Start reading SCIENTIFIC ADVERTISING NOW. Download it HERE, or read it online!