Lead Generation Marketing Strategy

Posted by George Clay
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P1000969 edited 1 150x150 Lead Generation Marketing Strategy

George Clay

Has the reces­sion forced you to rethink your lead gen­er­a­tion strat­egy? Slick mar­ket­ing cam­paigns are out. Fru­gal mar­ket test­ing is in and the tested strat­egy of direct mar­ket­ing is once again in favor.

Devel­oped by adver­tis­ing giants like David Ogilvy (see video below), John Caples, Claude Hop­kins, and Max Sacheim these mar­ket­ing strate­gies are the result of spend­ing bil­lions of dol­lars over the past hun­dred years test­ing the sell­ing power of dif­fer­ent kinds of direct response ads, cat­a­logs, sales let­ters, direct mail and e commerce.

From these years of mar­ket test­ing come the meth­ods of suc­cess­ful direct marketing .

Clos­ing com­ments from a mar­ket­ing strat­egy guru: David Ogilvy.

Your ques­tions and com­ments are welcome!

Mar­ket­ing Direct, Inc.
1845 Sheri­dan Avenue
San Diego, CA 92103
619–692‑3110
(Monday-​Friday — 9:00am-5:00pm)
sales@​mardirect.​com

Email us or call us at 619–692‑3110 (Pacific Coast USA).

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B2B Lead Generaton, Market Testing,

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