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Direct Marketing Winner

Out­bound tele­mar­ket­ing deliv­ers high­est response rates of all media.

So says the 2009 Response Rate Report (March 2009) by The Direct Mar­ket­ing Asso­ci­a­tion (DMA). Some find­ings from the report:

• In the direct order sec­tor, out­bound tele­mar­ket­ing had the high­est aver­age response rate among all media (4.41% for house lists and 2.92% for prospect lists), fol­lowed closely by cat­a­logs (3.95% for house lists and 1.85% for prospect lists) and direct mail (3.65% house lists and 1.65%-prospect list).

• Response rates were higher than in pre­vi­ous years, per­haps as a result of bet­ter list man­age­ment and more sophis­ti­cated targeting.

• The Cat­a­log and Retail seg­ment out­per­forms other indus­tries in direct mail response rates.

DMA’s Response Rate Report was con­ducted through a sur­vey emailed in Decem­ber 2008. When the sur­vey was closed, 1,175 responses were received. Although the report sur­veyed twenty-​four major indus­tries, only thir­teen are cov­ered in-​depth in this report.

For Win­ning New Cus­tomers: You’ll find direct mail and email short­ens the sales cycle of almost any tele­mar­ket­ing program…especially when it comes to win­ning NEW cus­tomers. Test scripts, lit­er­a­ture offers, and call back pro­grams to improve response rates. When han­dled prop­erly, out­bound tele­mar­ket­ing can deliver sales con­ver­sion rates much higher than the response rates from direct mail or email cam­paigns that are not sup­ported by follow-​up calls.

For Launch­ing New Prod­ucts: Now you can have in a well planned tele­mar­ket­ing pro­gram an effi­cient way to tell prospects and cus­tomers about your new prod­ucts and ser­vices. But with­out any costly travel or wasted com­mut­ing time. A well exe­cuted tele­mar­ket­ing pro­gram will accom­plish this — it’s good busi­ness because it will improve effi­ciency, boost sales and deliver cus­tomer care that keeps your cus­tomers from drift­ing away.

Your ques­tions and com­ments are welcome!

call 619–692-3110 or fill out and email the con­tact form below.

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