Customer Experience In A Slumping Economy
In this market anyone with money to spend should be treated like a king.
Is your company getting it right…giving your customers more attention… better service…better quality…and greater value for their money?
“There is only one boss. And he can fire everybody in the company from the chairman on down simply by spending his money somewhere else.” … Sam Walton
Targeting your customers are the price driven bottom feeders. Because their markets have vanished these predators have reinvented themselves as “experts” in your niche field. Their strategy for getting your customers is simple:
Beat any price. But trading margins for volume —- unless checked —-can cannibalize a market…turning once profitable business models into shipwrecks. Take note: Studies show it takes seven years for a brand to recover its value once it’s been discounted. Seven years! Customer Service means survival. If you don’t love your customer, get another customer. If you can’t find a customer to love, get another business.
Your questions and comments are welcome!
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