Market Testing Ad Strategy
George Clay
George Clay
Common Mistakes, Costly Mistakes In Advertising.
This Market Testing Guide Shows Most Common Mistakes!- Test Campaigns: “Almost any (advertising) question can be answered cheaply, quickly and finally by a test campaign. And that’s they way to answer them — not by arguments around a table.”
- Just Salesmanship: “Advertising is salesmanship. Treat it like a salesman. Force it to justify itself”.
- Good Business: “…most national advertising is done without justification. It is merely presumed to pay. A little test might show a way to multiply returns.
- Things Too Costly: Many things are possible in advertising which are too costly to attempt. That is another reason why every project and method should be weighed and determined by a known scale of cost and result.”
- Letter Writing;“Letters to inquirers, follow-up letters, whenever possible they should be tested. Where that is not possible they should be based on knowledge based on tests.”
- Offer Service:“Remember the people you address are selfish, as we all are. They care nothing about your interests or your profit. They seek service for themselves. Ignoring this fact is a common mistake and a costly mistake in advertising.”
- More MARKET TESTING TIPS …read on line.
The author is Claude Hopkins. As an advertising copywriter, he was tired of the platitudes and puffery of most national advertising campaigns (like John Wanamker, he believed much advertising was a waste of money). For Claude Hopkins, if you aren’t testing the market by measuring how well (or poorly!) your ads are doing then your advertising strategy is a hit or miss gamble. 
In his book SCIENTIFIC ADVERTISING he shows you how to remove this gamble from your business marketing and advertising. It’s all here. From making small controlled tests with a limited budget to split copy testing of headlines and short copy vs. long copy. Not just another memoir of advertising strategy and personal opinion. Regardless of product or service, this is market testing wisdom that has stood the test of time. Indeed, what you get today from any of the notable direct response marketing gurus is simply a repackaging of what Claude Hopkins said nearly a century ago.
Small Business Owners! Claude Hopkins market testing ad strategy book FREE. You will never again waste money on any form of marketing or advertising campaign decided by personal opinion rather than measured returns.…especially with advertising agencies that create your advertising with big ads and big ad budgets. That ad strategy works — for them! But for the small business owner those big ad budgets get mighty expensive…especially in this economy!
- “After I read his book, my eyes have been opened to all the companies around that are wasting money on ineffectual giveaways and promotions.” …Return Customer
- “This will be a beneficial read for anyone in marketing or sales. Even though this book was written 90+ years ago, most of the principles discussed are still relevant today.” …The Book Reviewer
- “If you’re serious about learning about marketing that really works, get this book.” …MarkAtwood.com
- “Nobody, at any level, should be allowed to have anything to do with advertising until he has read this book seven times.” -David Ogilvy
Meet David Ogilvy — his marketing advice will help you!
Your questions and comments are welcome!
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