Where it all began

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Before telling you about me (George Clay), here’s some­one you really need to know about — the author of Sci­en­tific Adver­tis­ing —- my guru (and hope­fully one you will also latch onto).

About The Author

author Where it all began

Claude C. Hop­kins was an adver­tis­ing genius who lived almost a cen­tury ago. Although he was the high­est paid copy­writer of his day, he was more than just a great ad writer. He was a vision­ary who turned adver­tis­ing on its head by using sci­en­tific prin­ci­ples to test which ads worked…and which failed.

For Hop­kins, if you aren’t test­ing the mar­ket by mea­sur­ing how well (or poorly!) your ads are doing then your adver­tis­ing is a hit or miss gam­ble. In his book SCIENTIFIC ADVERTISING he shows you how to remove this gam­ble from your advertising.

It’s all here. From mak­ing small con­trolled tests with a lim­ited bud­get to split copy test­ing of head­lines and short copy vs. long copy.

Not just another mem­oir of adver­tis­ing jar­gon and per­sonal opin­ion. This is test mar­ket­ing wis­dom that has stood the test of time. Indeed, what you get today from any of the notable mar­ket­ing gurus is sim­ply a repack­ag­ing of what Claude Hop­kins said nearly a cen­tury ago.
Heed his words. They are as rel­e­vant today as when first pub­lished in 1923.

“Nobody, at any level, should be allowed to have any­thing to do with adver­tis­ing until he has read this book seven times.” — David Ogilvy

“If Claude Hop­kins was alive today, he would absolutely dom­i­nate inter­net mar­ket­ing.”
- Lance Jepsen
Author of: Inter­net Marketing:Profits That Lie Hid­den In Your Website

Now, what you’ve all been wait­ing for, a bit about me —George Clay.

Long ago my dad told me “you can’t teach expe­ri­ence”. Most of what I’ve P1000818 edited 1 150x150 Where it all beganlearned about mar­ket­ing comes from this school. Plenty of hard knocks. Lots of mis­takes. But I learned! On this blog I’ll share these expe­ri­ences with you.Nothing fancy. Just things I’ve found that work…especially for small busi­ness own­ers (I’m one of them!).

Now for some FUN — sky­div­ing! Here I am on my first jump, August 2008. Since then I’ve jumped THIRTEEN more times! Try it…you might like it. Con­sider tak­ing the AFF course so you can jump with­out being hooked up to another per­son (tan­dem). Jump­ing free is the way to go!! Espe­cially with these guys…who prac­tice at same place I jump.

465486 R1 20 edited 1 1 300x202 Where it all began

Your ques­tions are welcome!

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