Why Marketing Direct
| No hype or fluff. Forget big ads, flashy mailings, corporate jingles, etc. If that’s what you need, hire an ad agency. | |
| Proof. We prove what we can do for you with small trial projects. You measure the results…then decide if you want to expand your test. Our focus is growing your business — not selling you a service you don’t need. | |
| Lessons from the master. Our marketing bible is Scientific Advertising, by Claude Hopkins. Click here and sample a few chapters of this timeless masterpiece on test marketing. If you find his words refreshing — especially now, in this economy — we are right for your business. | |
| Putting customers first. A business that sacrifices customer loyalty for short term gain is NOT a good match for Marketing Direct. Our clients put their customers first. If that sounds like you, we can help you “cultivate” key segments of your customer and prospect base with niche spearhead projects that add value for your customers and make you outshine the competition. | |
| No boiler room telemarketing. Our prospecting style is low key… never “pushy”. Building relationships on the phone is what we do best. | |
| Get involved. When you hire Marketing Direct to prospect for you, we need your help. Support from you and the team behind you is absolutely essential. That means you do whatever it takes to service the prospects we bring your way. If lax follow-up is ok with your people, do NOT hire us. (See Getting Appointments In A Rough Economy). | |
| No outsourcing—ever! Absolutely no outsourcing of your project to third party vendors. All prospecting calls we make on your behalf are made here, at Marketing Direct. NOTE: Before using any call center make certain you know who will be making calls on your behalf…and where they are located! | |
| Can we work your industry? Phone prospectors — the really good ones— can work any industry. Technical data and industry specs are helpful. But prospecting skills (genuine friendliness.…..business savvy…good etiquette) are even more important. That said, the more information we have about your business and industry the better. A client information form especially for this purpose is here. | |
| Business to Business. Business to business prospecting is our niche. Phoning consumers at home is not our game. | |
| Easy to start. Once you you email your list, we can be prospecting for you in a matter of hours (see Test My Prospecting With Your Call List). | |
| Easy to stop. You can stop a project anytime you like. No need for long term contracts. | |
Our fourteenth year. We’ve been prospecting by phone since 1996. In addition, Marketing Direct, Inc. has been a San Diego Better Business Bureau member since 2002.
Your questions are welcome!
![]() George Clay Call 619–692-3110 or complete form below and email us. |


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